Create Consistency for Your Customers – Shep Hyken

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Ensuring consistency in the customer’s experience across all touchpoints will provide your business with the necessary credibility needed to foster and build long-term relationships with customers. In this short video customer experience expert, Shep Hyken shares the importance of consistency in giving customers a great experience.

Consistency is a key quality that every business must have, a business whose customers cannot rely on its products or services cannot have loyal customers. Your customers should be confident in the quality of your products and standard of your service and expect same each time they patronize your business.

Consistency is important for customer loyalty because when customers know what to expect from a brand, they trust increases each time their needs or expectations are met. This level of trust creates loyal customers who advocate and refer more people to you.

Kelechi Okeke
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