Apple Creates a New Twitter General Support Channel

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Apple has expanded its presence on Twitter, adding an English-language general support channel — called @AppleSupport — They will be tweeting out tips and tricks, as well as offering to help users with any Apple-related questions they may have.

We’re here to provide tips, tricks and helpful information when you need it most. We’re available every day to answer your questions, from 5am-8pm PST

the @AppleSupport Twitter bio reads.

Although the handle is just two days old, it has already amassed more than 148,000 followers, and over 4,000 replies to queries from Twitter users.

Apple puts a lot of emphasis on customer support as part of its premium brand positioning and this move reinforces Apple’s after sales support service.
This is not their first official Twitter support channel by any means. There was already an Apple Music Help Twitter account, for example, and the official App Store twitter account has been around since fall 2009.

Users now have an additional channel to get their voices heard and interact with the brand, Apple continues to demonstrate that they really are one of the most Customer oriented companies in our time, more companies ought to follow such standards.

Kelechi Okeke
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