8 Interesting Ways AI Will Improve Customer Experience

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These days, they say that success is measured in customer satisfaction. In other words, companies who aim to satisfy keep their regular clients and are more likely to bring in new prospects. 

Customer experience trends show a rise in competition among corporations, especially with an increasing number of Fortune 100 companies adapting to new AI customer service techniques. Following the strategic business operations of successful companies can offer insight into how you can improve your CX.

Three Lessons From Major Brands On Using AI to Improve CX 

With online platforms and social media enabling widespread outreach to potential customers and clients, technology is one way to deliver a better customer experience. Customers can reach out to online chat boxes and receive quick responses, rather than waiting on a customer helpline for long periods of time.

CleverTap offers a helpful visual on the ins and outs of AI customer experience and the ways that you can improve your company’s overall customer service. To help you learn more about maintaining customer engagement, here are three real-world examples of large-stakes companies that excel in customer engagement and service. 

  1. Starbucks Product Pairings

Starbucks is a trailblazer when it comes to customer service and satisfaction. The Starbucks app uses a DeepBrew AI platform to create pairing suggestions based on food and beverages. This AI platform can gather intel through contextual information like product availability, local weather, and the season itself. 

Contextual product pairings encourage customers to spend a higher dollar amount on value orders. The best part? Customers leave even more satisfied.

  1. Airbnb Listings Search

Airbnb uses a complex algorithm that allows for a “best match” for users based on a variety of factors. These factors include a user’s trip duration, price preferences, and location. Meanwhile, the AI program considers reviews, listing views, and previous stays to best match the user’s needs. 

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This increases the probability of high customer satisfaction and positive Airbnb reviews.

  1. Spotify Discover Weekly

Spotify’s Discover Weekly playlist is a large hit with app users and music listeners. The Discover Weekly playlist is an AI-driven personal playlist helping users find new music that they enjoy based on their music preferences. 

Every year, Spotify offers listeners Spotify Wrapped– which catalogs users’ most-listened-to songs, genres, podcasts. This gives users a personalized experience with Spotify as they reflect on their quality time listening to the app. 

Here we see AI is substantial for both Spotify and its listeners as it helps provide enjoyable content for users.

 

Lauren McDermott
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