Make a customer??? What does that mean? If you take a look around, every product or service that you consume has been made. Someone or something had to assemble the item in order for you to use it, eat it, look at it, etc. So, how does this work with the customer? Continue reading How To Make A Customer – David Beaumont
Every business needs customers and patrons to grow, but it won’t happen if customers keep leaving and never come back. Think of a bucket with holes, it would never get full as long as it keeps leaking.
Customer service expert Shep Hyken, shares valuable tips on how businesses can stay on the cutting edge in area of customer service & experience in this 2 minute video.
If you seek excellence in anything that you do, then you no doubt would want to have a rich, rewarding customer service career. Although there are skills necessary in excelling in customer service (read more: 20 Critical Customer Service Skills), there is another way to become a person of value to both customers and your employer, this can be achieved by winning the admiration of your customers.
In today’s world, existing products (and services) are constantly duplicated in varying formats by competing brands, and when innovative products/services are brought into the market, its only a matter of time before slightly varying versions are replicated. Sometimes these replicates are offered at an even lower price! This is the reason products and price are no longer strong competitive factors among companies in an industry as the two can easily be duplicated or matched.
It is no longer news that the customer’s experience is the new marketing strategy, give them a great experience and they will come back with their friends, give them a bad one, and they will surely tell people how horrible doing business with you can be.
This 3 minute video below shows how much effort Canadian bank – TD Canada Trust put in to create a memorable experience for their customers.
Find out how they turned an average day at the bank into an epic experience.
Social media has evolved from being mostly a marketing platform to very quickly becoming adopted as a contact channel customers can use to get in touch with businesses in order to make complaints or enquires. According to J.D. Power, 67% of consumers have used a company’s social media channel for customer service.
When today’s customers require support, they don’t think in terms of channels. They reach out to your company through whatever means is most convenient or comfortable for them – social, email, chat, phone – and expect that no matter their choice, they will receive swift attention.
When customers fall in love with a brand, they don’t just become loyal – they turn into advocates that can make your best sales personnel green with envy, as they do a much better job of generating positive leads with referrals and recommendation of the brand to other people. This makes such a loving relationship between customer & brand a very profitable one in which both parties are happy and satisfied.
Businesses have come to realize that their customers experience is unarguably tied to their profitability. For those businesses that are yet to understand why this is so, below is a comprehensive infographic put together by Cloud Cherry which highlights 5 reasons organizations need to become customer centric.