How To Make A Customer – David Beaumont
Make a customer??? What does that mean? If you take a look around, every product or service that you consume has been made. Someone or something had to assemble the item in order for you to use it, eat it, look at it, etc. So, how does this work with the customer?
My wife is in love with the Maserati GranTurismo I have to admit that is a really nice car. I have to also admit. I can’t see buying one of these in near future unless the Mega Millions or Powerball lottery sees fit to select my numbers! Sorry Leah.
#1. Ensure Care and Perfection
When we as the business/company are trying to have a customer use our product or service. We want the best for that customer. We don’t want anything sub-par or below average because no customer would want that.
#2. Make The Right Choices
When we develop a product or service we have to be mindful of the kind of features we put into it. How is what we make going to serve the customer?
Will it be something they can get value from?
Is it going to solve a need?
Will it provide the right level of satisfaction for the customer?
These are all choices we’d have to make as business owners so that the customers can be happy and satisfied with us.
#3. Recalls (Service Recovery)
We must react quickly. We must let the customer know that there has been a problem and we’re working to resolve the matter. We must make it a convenience for the customer to get the product back to us not an inconvenience for instance – prepaid shipping boxes for returns, offer a pickup service for the defective item, send a service representative to the home to make the repairs. Make it easy for the customer to do business with you.
#4. Ensure Positive Service Experience
In conclusion, making a customer takes a lot of thought, it takes care and precision to be sure you are delivering on what the customer needs. It takes patience because you want to be sure you are getting it right with the customer. It takes responsibility as you want to be the one to accept accountability when things go wrong. You also want to be the voice of the customer when they are not able to get their thoughts across clearly. You want to walk in the customer shoes so you have an even better understanding of the words “I know how you feel”. You want to cultivate and sow into your customer so they become a lifelong purchaser coming back over and over again.
When the customer walks out your door or hangs up after interacting with your support team, you’ll know they have been given the deserving exceptional customer experience. One that you know will bring them back.
Ps: Don’t forget to watch that video. Pay special attention to what the workers are saying and their emotion as they talk about the work they do. Please share if you found the post helpful.
Great tips. I love the concept of “how to make a customer.” A different way to say it might be “how to make a customer want to do business with you.” Great info. Thank you!
I’m glad you love it Shep! David delivers a unique perspective in this article. Thank you for comment 🙂
Hi Kelechi,
I would love to know if you can conduct mystery shopping for my organisation.
Absolutely Kingsley. I would love to help you with your Mystery Shopping needs
I’ve never heard it labeled as “make a customer”, but it totally makes sense. This is how Amazon and Zappos does it, and Amazon eventually bought out Zappos and created a happy union because of their shared view on how to treat customers. It’s not so much that it’s “customer is always right”, but it’s about building a real relationship with the customer by actually caring about them.. and that often leads to a level of trust you won’t get otherwise.
I couldn’t agree more Cindy. Thanks for the comment 🙂