11 Steps to Create a Content Marketing Strategy to Grow Your Business
Content media marketing is the step by step process to attract your customers and engage with them with your content. You cannot go anywhere far without fuel and a map, similarly you cannot get traffic on your ideas without making a strategy about content marketing.
Good content is like an investment, you invest with effective content and you will get the maximum traffic by making a content marketing strategy. According to content marketing institute and marketing proofs, 63 per cent of businesses do not have a content marketing strategy.
In this article, I am going to highlight 11 steps to create a content media marketing strategy.
- Establish Your Goals
- Know your target audience
- Make Analysis of your competitors
- Assess your available sources
- Conduct research about topics and keywords
- Write down your strategies
- Audit your existing content
- Create a Content Calendar
- Create Content
- Distribution and Marketing
- Measure Results
#1. Establish Your Goals:
The first step involved in the content marketing strategy is to know your ultimate goals. Why are you planning to create the content and what benefits you want to get in the end? What are the goals of your business and how you are using your content to help you expand your business?
So first of all, make a document of your goals. Define the mission statement that helps you to make it easier to focus on what is important and what is not. Your top goals should be to enhance traffic, increase sales, SEO success, and improve revenue.
Social media marketing should also be in your goals as it plays a very important role to increase revenue. People are socially more active, so it would be a benefit for your company if you are targeting social media marketing too.
#2. Know Your Target Audience
If you want a successful marketing strategy, you must add your audience’s interests in it too. You have to be sure about what your audience is and how you are going to reach them.
You can target your audience in simple steps; first of all, gather data about your subscribers, followers, and visitors i.e. their age, education, gender, and income sources. You also have to know their key interests.
Secondly, get customer feedback to know about how well you are doing. If they give positive feedback, it would be surprisingly happy for you. And if they have negative responses about your company, introduce customer care cell to know about audience’s complaints.
#3. Make Analysis of your Competitors
It is very important in your business to know how your competitors are working to get the maximum visitors to their product. Carry out an analysis of your business, talk about how you are going to launch your product against your competitors.
Of course, if you are planning to make a better strategy than your competitors, they will not sit back just to see you succeed. They will try their best to beat you in your approach, so, yes, competition is a very interesting thing and you have to configure how you are going to compete with them.
#4. Assess your available Resources
Number 4 on this list we are going to talk about is assessing available resources. You have to plan how and in what ways you are going to market your content. There are many available sources through which you can send your approach to the audience.
You have to enlist the tasks and roles you are going to use in content marketing strategy. You have to assign tasks to the related persons, otherwise hire personnel. The important roles in this phase are content marketing strategist, content marketing manager, editors, writers, image and video producers, and web developers.
#5. Conduct research about Topics and Keywords
The next thing in building your content marketing strategy is to research topics and keywords about your company’s product. Keywords and topics research is very important because you can prioritize your data or content.
MOZ recently published research about keyword search guides which you can have the idea of how to go through this process.
#6. Write down your Strategies
You must write down all your strategies after discussing it with your team. Which roles are performing what task? Which platforms are going to use to generate traffic? Especially which social media platforms are going to prefer to achieve your goals?
Note down all these things on a piece of paper so that you can prioritize your work and not waste your time thinking about what are you going to do next. Figure out about your tactics you are going to apply on your strategies and make a document of it.
#7. Audit your Existing Content
It is also very important to audit your existing content. If you think your content is not good enough to attract the audience, make changes to improve the quality of the content.
If there are grammar mistakes, correct them accordingly. Many free grammar check tools are available on the internet easily. Use them to enhance the quality of the content as good content attracts the visitors. Make quality images and videos and publish them to advertise your brand.
It is not good that you audit your content just once and then you did nothing. Make changes regularly and improve your content according to your competitors.
#8. Create a Content Calendar
You must schedule the plans that when you are going to publish your content. Make a document of the calendar having all the published content details on it. Add content regularly as your customers always expect updated content from you.
#9. Create Content
This is a very important step in your strategy. Good content is like an investment to gain more traffic. Good and effective content attracts the customers and helps you to engage with them. Make quality images and videos and publish them regularly.
Check the grammar of your content because bad grammar leaves a very bad impression in the minds of the visitors. Make sure your content is grammar friendly, if you are able to do it by yourself, then it is good. But if your grammar is bad and you do many spelling mistakes, use grammer checker tools available online. Prepostseo.com, Grammarly and easybib provide grammer checker tools. These tools are a hundred per cent correct, free and easy to use. It is important to also avoid plagiarizing content from other sources.
#10. Distribution and Marketing
Start marketing your content online and make sure to emphasize your quality over quantity. Start promoting your blogs, services, images, and videos, and advertise your product with them. Stay focused on your goal and start performing regularly and consistently.
Once you uploaded your content start promoting the heck out of it. Focus on promoting, promoting, and promoting your company. Promote your content like you are going to win a race against your competitors.
Make promotions on social media platforms because they are very important in this era. The benefit of social media campaigns is that if your post has thousands of likes and your followers are sharing it on their timeline, your product will reach to those who know nothing about your product.
#11. Measure results
The last thing in content marketing you want to follow is measuring the results. Start measuring how much you are going to achieve your goals through content marketing.
After publishing your winning content, make sure you are gaining enough amount of traffic on your website. Configure how many visitors are coming to your site and where are they coming from.
Make sure you are getting feedback from the customers, so if they are having trouble with the product, create a customer care centre to solve their problem.
Conclusion:
You will see a great effect on your business after applying these steps while building content building strategy. By watching the progress of your product, you will be able to twist content marketing strategy so it is always be upgraded.
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