What Successful CEO’s Say About Customer Experience [Video]

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The customer’s experience is the final outcome of his/her overall experience interacting with a brand. It has now become a tool which can differentiate various brands competing in a given market. This experience determines whether the customer comes back or refers the brand to others.

Successful brands like Apple, Virgin, Amazon, Zappos & Southwest understand the importance of investing in the customers’ experience and have succeeded in building a customer centric culture around their business. As a result they reap the rewards of having truly satisfied customers who advocate for the brand and employees who are willing to go out of their way to see the customers are satisfied.

about customer experience

This 5 minute video compiled by customer experience & employee engagement expert Michel Falcon reveals what the CEO’s of these brands have said about customer experience and employee engagement.

Also, check out this infographic on Why You Should Invest In Your Customer Experience

Kelechi Okeke
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