This quote is from American entrepreneur Marshall Field (Aug 18, 1834 – Jan 16, 1906), who is considered to be one of the greatest retailers of all time. He is the founder of Marshall Field and Company, the Chicago-based department stores.
It was this quote by Field that helped popularize the idea that “the customer is always right.”
Marshall Field was one of the great American self-made millionaires of the nineteenth century. His business was renowned for its then-exceptional level of quality and customer service and it dominated the department store business in Chicago.