Five Tips to Improve User Experience on your Website


If you own a website then you really should read this.

Have you ever wondered – What first impression do users get when they visit my website? The answer to this question goes a long way to determine whether or not they stay, leave or come back.

This makes it quite necessary that your website users/visitors have a great experience when they visit your site. If a user finds your website complex and uninteresting, chances are they’d simply move to another site, right?

How to Ensure A Positive User Experience On Your Website

  • Minimize ads:
    We have all experienced the frustration of pop up ads while navigating websites. While ads are a great source of revenue for website owners, don’t let ads prevent users from navigating your site smoothly. I advise that website owners do away completely with pop up ads, Users not only dislike pop-ups, and they transfer their dislike to the advertisers behind the ad and to the website that exposed them to it.
    netflixpopupLearn about the most hated ad techniques here 
  • Make Your Site Navigation As Seamless As Possible:
    Website navigation is the most crucial element in a website’s design. It makes the difference between a website where users find what they are looking for and one which causes so much frustration that users abandon it.
    The whole point of designing a website is to allow access to the content, so the success of the design depends entirely on the quality of navigation user experience. A website that provides a poor navigation loses conversions and this can kill the business.
  • Pay Attention To The Colors On Your Site:
    Color plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colors for your brand, logo or product can be vital as it helps your brand or product get easily recognized.
    Check out this detailed article by Jeremy Smith on how to use Color psychology to influence users
  • Ensure Your Website Is Optimized For Mobile Devices:
    The number of mobile internet users overtook the number of desktop users (see Comscore report here) a few years ago, but while the desktop computer is of course still relevant, digital media consumption on mobile devices has skyrocketed in the past several years.
    This means website owners should pay more attention to how their sites perform on mobile devices, as most of the traffic to the sites will come from such devices.
  • Use Readable and Legible fonts:
    Readability is what determines how easy it is to assimilate information in a given text. Readability enables a reader to comprehend the information in a given text.
    Legibility, on the other hand, is a measure of how easy it is to distinguish one alphabet from the next in a given font.
    If your website uses an illegible font and the content is poorly structured, you can bet visitors are not likely to return to it. Check out Smashing magazine’s guide on what font type to use.

Here are some pretty interesting links to other articles that would enlighten you more on what you can do, to improve your Website user experience. Check out these Ten Tips That Can Drastically Improve Your Website’s User Experience.

As a bonus Here is the link to the ‘World’s worst website’. If your website looks anything like that, take action immediately!!


Published by

Kelechi Okeke

Kelechi Okeke is a Customer Experience Analyst in a leading financial institution in sub-Saharan African. He helps businesses develop strategies that improve customer loyalty and enhance profitability. He is also a customer service trainer, content developer and graphic designer